Respuesta :
Answer:
The correct answer is the net return from a marketing investment divided by the costs of the marketing investment.
Explanation:
The return on investment in marketing (Marketing ROI) is a financial indicator of the effectiveness of the marketing investment in the profitability or profit of the company. It is used to define tangible financial values of the participation of media plans and their result in the variation of the margin or profit of a company, a trade, a brand or a product.
From an accounting or financial point of view, it differs from return on investment values because it does not only measure income based on costs, but also the marketing variables against the differential in sales growth, for specific periods, subject to any type of promotional campaign or the measurable equivalent of branding values.
It is used to design campaigns and media plans, and to define marketing strategies based on the variables of customer loyalty, customer lifetime value (CLV), incremental customer value (ICV , incremental costumer value) and the waste of customers (customers lost in certain periods). Which helps define the orientation of the campaigns and the design and preparation of marketing budgets and media plans.
