Question

Kevin works for Irish Pub Company, a design and construction outfit that sells completely finished, made-in-Ireland pubs—complete with everything from beer taps to mosaic floors to decorative pieces like antique whiskey bottles—to American entrepreneurs. Kevin is trying to sell the Irish pub concept to a retired New York City business executive who wants to run his own business, but is not an experienced pub owner and is reluctant to invest $300,000 in the project. Kevin should consider this to be a _____ buying situation.

Answer 1

Answer: Kevin should consider this to be a "new-task" buying situation.

Explanation:

When someone is buying something for the first time, such as a business, it is called a new-task buying situation. This generally occurs when the buyer decides to buy something they have generally had no interest in before. This will require a lot of evaluation for the purchaser as they need to research the business and require information from the vendor.