Harry, Sirly, and Bo are in the midst of a heated discussion. As the chief operating officers of the U-Scream Ice Cream Corporation, they are reviewing the latest financial reports. Intense competition has resulted in deceased profits. Each of the three officers has their own view of how to reverse the current trend.Harry suggests cutting costs by firing union employees and hiring replacement workers at lower wages. He has directed the firm's attorney to find a loophole in the contract that will allow for this action. Sirly protests, stating that Harry's proposal is unethical and unfair. Sirly feels that every stakeholder should be treated equally, and that profiting at the expense of others is foolhardy.Bo, agreeing in part with Sirly, states, "We must be sensitive to all affected parties, but clearly our primary goal is to make a profit for our owners." In an attempt to resolve the conflict between Harry and Sirly, Bo offers an alternative suggestion: reduce the firm's charitable contributions until acceptable profit levels have been regained. Sirly is outraged and reminds Bo of the social responsibilities that U-Scream Ice Cream has equally to the community, environment, suppliers, employees, and stockholders.Sirly recommends a marketing strategy aimed at increasing sales through the development of a positive corporate image. He suggests the first step towards this goal is to identify and evaluate the firm's programs for community involvement. Sirly is calling for a ________ to be completed.
