Question

When McDonald’s introduced its low-fat McLean Deluxe hamburger, it used __________ to avoid direct competition with Wendy’s and Burger King. Multiple Choice lateral positioning differentiation positioning cognitive positioning competitive positioning

Answer 1

Answer:

Differentiation positioning

Explanation:

They use this strategy, launching a new product that in trend, such as healthy food, generating that can be differentiated from their direct competition and achieve a greater amount of sales and capture a new market for them