Galaxy chocolate has successfully competed with Cadbury by positioning itself as "your partner in chocolate indulgence" and featuring smoother product shapes, more refined taste, and sleeker packaging, which represents which of the following main strategies for growing the core of the business?

Once you are clear about what the world is like and how you see it, you can start thinking exactly what you want to offer. Surely you can come up with your products and services soon, but you must think of a lower layer: Why do customers buy their products, what do they really want? Maybe he buys from you knowledge that he doesn't have? Or maybe security or innovation for your business? I get to the point: It's about finding the real utility that the customer gives to your product or your service, neither more nor less.

With all this information obtained you will be able to answer the question "who are you". With which it has reached the core of its brand.

From my point of view it is very advisable not to link the core of the brand too much to its corporate objectives or its main business activities. That is, today maybe it sells a Software for a certain sector, but tomorrow what? If you do not respect this key point, you may be at risk of losing your identity. Therefore it is advisable to link the core of the brand to the forts themselves and to the corporate culture, a fact that will make it easier for your team to live the brand and transport it to any person or place.