Question

Ed used to buy his clothing from affordable fashion retail chain stores. He recently got promoted at work, and now he prefers to shop at premium men’s clothing stores that sell exclusive designs. In this scenario, the change in Ed’s buying behavior is driven by _____.
a. temporal factors
b. ecological factors
c. utilitarian motivation
d. self-improvement motivation

Answer 1

Answer:

The correct answer is d. self-improvement motivation

Explanation:

Self-Improvement, also called Growth or Personal Development, is a process of transformation and development, through which, a person adopts new ways of thinking, which allow him to have new behaviors and attitudes, which improve his quality of life.

This transformation process literally takes people from a state where they can be angry, depressed or sad to a totally new one in which people become happy, in love and with a lot of passion for what they do. In turn, improving emotional status allows them to change habits such as quitting smoking, quitting alcohol or drugs, losing weight, getting a better job, earning more money, raising their self-esteem, getting a partner and improving their family relationships or as a couple, among other benefits.