Before introducing a new product to the market, a food products company conducts market research to identify the lifestyles, patterns of behavior, and attitudes of consumers in the target market. This market research targets the ________ component of the external environment.

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19-09-2019
Business

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Before introducing a new product to the market, a food products company conducts market research to identify the lifestyles, patterns of behavior, and attitudes of consumers in the target market. This market research targets the ________ component of the external environment.

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Nyctalus Nyctalus · Answer 1 · 2019-09-23T12:04:16+02:00

Answer: Sociocultural

Explanation: Socioculture refers to the independent operating factors that affect the perspectives of individuals living in the society as a whole. These include the education system, law, lifestyle and religion etc.

The organisations nowadays carefully analyze these factors before introducing a product as these factors are the determinants of one's preferences and wants.

For example- Before entering into the markets of India, mc donalds decided to not to serve beer, pork or beef due to the religious beliefs of the individuals.

Before introducing a new product to the​ market, a food products company conducts market research to identify the​ lifestyles, patterns of​ behavior, and attitudes of consumers in the target market. This market research targets the​ ________ component of the external environment.

Respuesta :

Otras preguntas

Before introducing a new product to the market, a food products company conducts market research to identify the lifestyles, patterns of behavior, and attitudes of consumers in the target market. This market research targets the ________ component of the external environment.