Question

BruceCo is a company that makes products for the coffee industry. Each summer, they hire a research intern from San Francisco State University to develop an industry forecast using information published by the US Department of Commerce and other government agencies. This is an example of _____________ in a marketing information system

Answer 1

Answer:

This is an example of Marketing research systems in a marketing information system

Explanation:

In a  marketing information system, Marketing research systems is a proactive search for information. Data is collected in a purposeful way to address a well-defined problem.  

This research is focused.