Which of the following is not a major influence on business buyer behavior? individual factors organizational factors environmental factors procurement factors

A consumers buyer behavior is influenced by four major factors; cultural, social, personal, and psychological factors. These factors cause consumers to develop product and brand preferences

Procurement is used to ensure the buyer receives goods, services, or works at the best possible price when aspects such as quality, quantity, time, and location are compared. Almost all purchasing decisions include factors such as delivery and handling, marginal benefit, and price fluctuations

keziasynergy keziasynergy · Answer 2 · 2019-09-26T14:38:18+02:00

Business buyer behavior is not majorly influenced by procurement factors.

Explanation:

Business buyer behavior is influenced by various factors such as the cultural factor, organizational factor, individual factor, environmental factor, economic factor (of the buyer) and so on.

The major factors are as follows,

Individual factor – It depends on the status, authority, risk attitude, education and interest of the buyer.
Organizational factor – The policies, Procedures, organizational structure, objectives and purchasing system directly affects the business buyer behavior.
Environmental factor – The major driving forces are economic factors, technological factors, political and legal factors, social responsibility of the buyer and competitions such as (monopoly, oligopoly or pure competition).