According to Michael​ Porter, companies should pick one of the three basic strategies and stick with it. Walmart has followed this theory by focusing its strategy on dominating a broad market. Which strategy is Walmart​ following? A. Product differentiation B. Low cost leadership C. Customer intimacy D. Market leadership E. Focused niche

Respuesta :

Answer: B) Low cost leadership.

Explanation: This strategy requires detailed and in-depth knowledge of the activities of the value chain to identify those in which cost advantages can be achieved. The analysis of the activities in the value chain is carried out from the point of view of the cost drivers. The main driver in the cost leadership strategy is the experience curve, according to which the unit cost of production decreases with the cumulative number of units produced.

ACCESS MORE