Question

. Which of the following is not a way business markets and consumer markets differ?
the nature of the buying unit
market structure and demand
the decision process used
product research process

Answer 1

The nature of the buying unit is not a way business markets and consumer markets differ

Answer: the nature of the buying unit

Explanation:

Consumer market is basically a market that is Business to Consumer whereas a business market is mainly B2B market.

Most business marketers commit only a small part of their promotional budgets to advertising, and that is usually through direct mail efforts and trade journals It can be seen that it is due to the market structure and demand. the nature of the buying unit is not a way to differentiate.

Answer 2

Answer:

Product research process.

Explanation:

More time and effort is taken to research a product by both the consumer market and business market, especially if the product is more complex than what the buyer(s) are interested in.

Direct from the lesson: "One characteristic that consumer buying and business buying share have in common is that the more complex the purchase, the more time, effort, and analysis gets spent on making a decision."