Question

Corporate pilot fish are former employees who start a new business based primarily on contacts and contracts with their old company. A corporate pilot fish would probably pursue a(n) __________ targeting strategy.
A. macromarketingB. micromarketingC. benefit-basedD. differentiatedE. undifferentiated

Answer 1

Answer:

The correct aswer is B. micromarketing.

Explanation:

Micromarketing is the personalization of sales actions by a thorough knowledge of the interests and habits of the individual consumer.

This is how micromarketing is defined, a practice that tends to be generalized to reach a more specific type of audience. Under this strategy, the target audience is considered as a sum of microsegments, of unique, but large, market niches. With more precise promotions and actions. Other criteria could be specific interests, age, sex, common activities or geolocation.

Segmented marketing achieves the best results for companies if costs are under control. With micromarketing, advertising efforts focus on a very specific small group of consumers who share similar needs.