Respuesta :
Answer:
Subcultures.
Explanation:
Adidas has different versions of its ads that are designed to appeal to different age groups and different regions of the United States, or subcultures, because it found that these segments had different beliefs, values, norms, and patterns of behavior than the larger cultural mainstream. Subcultures are groups that have different values and behaviors than those of the majority of society. In large societies, it is common to find different subcultures that differ in some aspect or aspects from the majority of society.