People who worry about the environment and spend money to advance what they see as their personal development and potential is beyond a trend in marketing. Advertisers have been quick to jump on the bandwagon with Green Marketing, which is ___________.

The American Marketing Association defines Green Marketing as "the marketing of products that are safe for the environment." In addition, green marketing incorporates activities such as: modifications to the product, the production process, changes in packaging and communication. It is not an easy task to define it, since many definitions interrelate and contradict each other.

Green Marketing is a new and positive trend present in many companies that has taken a great boom in recent years.

Green marketing is a favorable option that companies have to promote their products and at the same time make a contribution to the environment.

The main objective of this type of Marketing is to preserve non-renewable resources, trying to create a positive awareness in consumers of the products or services they offer.