Question

In BCG portfolio analysis, products in low-growth markets that have received heavy investment and now have excess funds available to support other products are called:
a. stars.
b. cash cows.
c. question marks.
d. dogs.
e. anchors.

Answer 1

Answer:

The correct answer is b) cash cows

Explanation:

The term Cash cows refers to the product lines with a high relative market share as the result of past and heavy investment but in low-growth markets. They, usually, create excess funds available that can be used to carry or support other product lines.

Answer 2

Answer:

Cash Cows

Explanation:

The correct option is cash cows. In BCG matrics a product who is profitable and gain certain market share but the overall market in low growth is called a cash cow. Another reason is with less investment the profit is higher because it has established a name in the market and captures a market share.