Question

In 2010, Hewlett-Packard Company (HP) acquired Palm Computing Inc., a manufacturer of personal devices and smartphones. Before deciding to acquire the company, strategic planners at HP spent time thinking about how Palm and HP would "fit" together, and how the acquisition might change HP's core goals and objectives. The strategic planners were engaged in the ________ step of the marketing planning process.

Answer 1

Answer:

define the business mission

Explanation:

According to my research on the marketing planning process, I can say that based on the information provided within the question the strategic planners were engaged in the define the business mission. In this step the company or organization focuses on defining and deciding what the business mission or goal is in order to plan accordingly.

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