Question

American Express has a long history of working for the good of the community. In 1885, it engaged its employees to help raise money to build the pedestal of the Statue of Liberty. Today, it has a program to help restore, preserve, and revitalize historic sites in New York City. These actions by American Express are a partial fulfillment of the ________________________________ the firm has established as a corporate citizen.A. Brand awareness goalsB. Market share goalsC. Customer awareness goalsD. Customer satisfaction goalsE. Social responsibility goals

Answer 1

Answer:

The answer is: E) Social responsibility goals

Explanation:

Corporate social responsibility (CSR) incorporates sustainable development into a company's business model. It should have positive impact on the general public, the environment  and the economy.

By helping restore, preserve and revitalize historical sites in NYC, American Express is creating a positive impact by:

• helping the people that live in NYC (better buildings or infrastructure)
• is injecting money into the city´s economy (hiring contractors, buying materials, etc)
• natural resources (i.e. trees) found at those historical sites will also be taken care of