Which of the following scenarios best describes differentiation? Multiple Choice
a. The firm’s marketing mix is distinct from what is available from a competitor.
b. The firm screens out opportunities using criteria that are different from those used by other firms.
c. The firm aims its efforts at a target market that is different from a target market that a competitor would find attractive.
d. The firm uses its resources in a way that is different from the way competitors use their resources.
e. The firm changes to a different set of operational decisions when its marketing strategy is not going well.

The statement that describes differentiation as regards this question is A: The firm’s marketing mix is distinct from what is available from a competitor.

A differentiation strategy can be regarded as approach of businesses used to give out what is unique, different from what the competitor offer to the customers.

This strategy brings about increased competitive advantage.

Therefore, option A is correct.

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