Question

Build-up forecasting is __________.
A. a qualitative forecasting technique that attempts to identify the time frames and demand levels for the introduction, growth, maturity, and decline life cycle stages of a new product or service.
B. a qualitative forecasting technique that brings experts together to discuss and develop a forecast.
C. a qualitative forecasting technique in which individuals familiar with specific market segments estimate the demand within these segments.
D. a qualitative forecasting technique in which experts work individually to develop forecasts Unselected.

Answer 1

Answer:

C.

Explanation:

A build-up forecasting is referred to as zero-based sales forecasting.

Market identification: define market for product/service being researched by checking all the applicable industries.

Market diagnosis: diagnose the basis for estimating the number of organisations within that industry that are likely to use the product/service.