Question

Sarah loves shopping. She keeps herself updated about the latest apparels and technology-based products, and is always among the first few people to purchase and use such newly-introduced products. Which of the following consumer groups is Sarah most likely a part of?a) laggardsb) early adoptersc) innovatorsd) early majoritye) late majority

Answer 1

Answer:

The correct answer is C: Innovators

Explanation:

Innovators are the first ones to buy a product or try a service. They take risks by using a product that is new to the market, they try the product in the initial introduction phase of its life cycle, before any other customer. Innovators seek changes, innovators have high-risk tolerance that allows them to take a risk on new technologies or products that may fail eventually.