The CEO of an international cruise line is facing an ethical decision regarding the installation of Man Overboard (MOB) technology on the company’s fleet of 42 luxury cruise ships. The technology is not required by law, and the cost to install it will surpass $20 million dollars, with additional maintenance fees of up to $2 million dollars per year. The MOB technology detects passengers falling off the ship, although it is not perfected and only works 75% of the time. It also causes multiple false alarms, which delays the cruise itinerary and inconveniences passengers. The cruise line has had an increase in persons falling overboard in the last year, with an annual average of about two individuals being lost at sea. After much consideration, the CEO decides to install the MOB technology despite the costs and limitations. What ethical standard did the CEO likely apply in making this decision?

Deontology dictates that actions are right or wrong by themselves, not by their consequences or the virtues of the person doing them. An action is "right" if it follows a moral norm or a set of rules.

In this case, the CEO believes that installing the MOB technology is the right thing to do because it saves lives. He doesn´t care if it costs a lot of money or if it may cause some trouble and delays to the ships´ operations.

shows that he is made his decision based on the Concern for Others case it would be specifically concern for his customers and employees (they can also fall off the ship). He really cares about his customers and employees, and wants to accomplish his business goals but he is not willing to risk their lives while doing so. He is convinced that it is his responsibility to ensure the well being of all the passengers in his cruise ships.