Question

Although competitors can copy or match the goods and services a firm offers, the firm can still develop a sustainable competitive advantage through ______________ if its products have high perceived value and effective branding or positioning.A. competitive intelligenceB. promotionC. strategic pricingD. product excellenceE. operational excellenceD. product excellence

Answer 1

Answer: Product excellence

Explanation: In simple words, product excellence refers to providing the right product in the market so that the satisfaction of customer could be maximized. This could be achieved when the organisation have a clear insight of customers needs and preference.

Making customers happy will always result in the competitive advantage for the firm and product excellence is the way of doing so.

Hence from the above we can conclude that the correct option is D.