Question

The main focus behind why Equal Exchange is in business is to help out the small farmers and be fair to their needs. This is exemplified by the slogan: "Small Farmers, Big Change." Who is Equal Exchange's main focus and target group to satisfy?a. Product market stakeholders
b. Environmental stakeholders
c. Capital market stakeholders

Answer 1

Answer:

A) Product Market Stakeholders

Explanation:

Product Market Shareholders are the parties who the firm "Equal Exchange" shares its industry with including customers and suppliers

Equal Exchange's target group are customers and suppliers most importantly.