Question

During a radio ad, listeners are repeatedly asked, "What would life be without Fletchers Ice Cream?" At the end of the ad, the same question is cleverly interrupted immediately after the word "without." At that point, many listeners mentally respond with the words "Fletchers Ice Cream." Their response best illustrates the principle of

A) closure.
B) proximity.
C) interposition.
D) perceptual adaptation.

Answer 1

Answer: Option (A) is correct.

Explanation:

In the given scenario, the response of listeners illustrates the principle of closure. Principle of Closure refers to notion that has been held in Gestalt school of psychological thoughts under which human brain has the tendency to assume figures and forms in complete appearance in spite of the fact that there is absence of several parts, irrespective of the fa ct whether they are  hidden or absent.