Answer:
frame of reference
Explanation:
In an environment every person has a different way of perceiving what is around them. The frame through which they are perceiving the world is called their frame of reference.
While communicating, the receiver perceives the message from the sender with respect to the receiver's frame of reference. While the sender is also sending the message from his/her frame of reference. As the frame of reference varies this may lead to miscommunication.