Dawn flies regularly between Atlanta and Los Angeles. She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta's frequent-flyer program). Still, she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule. Dawn uses __________ to decide which airline to fly.

a. a compensatory decision rule
b. social factors
c. temporal factors
d. habitual decision making
e. a noncompensatory decision rule

Respuesta :

Answer:

a. a compensatory decision rule

Explanation:

According to my research on decision making strategies, I can say that based on the information provided within the question Dawn uses a compensatory decision rule to decide which airline to fly. This is when a consumer evaluates each Companies' services in terms of relevant attributes and then selects the brand with the highest weighted score of benefit to the consumer.

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