Question

Greg called Marsha on the telephone to present information about a meal plan package his company was offering. Marsha responded unfavorably to his description of the offer, so Greg modified the message. Which characteristic of personal selling did Greg benefit from in this scenario?

Answer 1

Answer: the ability to respond to immediate feedback.

Explanation:

Immediate feedback is one of the characteristics of personal selling, as opposed to other sorts of sales strategies. That immediate feedback from the consumers can provide valuable information because they are the only ones who can provide insight on wheater the product is good or not. Even if the sale it´s not going according to the plan, a salesperson can adapt the strategy accordingly to the feedback.