George Zimmer, the former CEO of Men's Wearhouse, was known to the public as the bearded company pitchman who sells suits and sport coats on TV declaring, "You'll like the way you look. I guarantee it!" He also said that to be successful, "You've got to have a company that starts with trust and fairness." Zimmer was establishing _________ for Men's Wearhouse.

A, ethical tone
B, behavioral standards
C, organizational culture
D, corporate identity
E, behavioral protocol

According to my research on different organizational perspectives, I can say that based on the information provided within the question Zimmer was establishing organizational culture for men's warehouse. This term refers to as the beliefs, assumptions and values that affect the unique social and psychological environment of an organization. Which in this case the catch phrase being used tries to establish a certain value on the clothing they provide.

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