If a business focus is the development of a high-quality product, employee performance plays an important role in achieving that goal. Customers who purchase a product expect a quality product that meets their needs. Once customers find a company that provides the product they need, repeat business helps build a strong customer base. When loyal customers swap stories about the best products and services for their needs, and if the customers are extremely satisfied with the product, the business can increase as a result of word of mouth.
