Question

A _____ strategy can be best defined as a plan, used by international companies, that involves customizing products, promotion, and distribution according to cultural, technological, regional, and national differences.
A. global
B. standardization
C. normalization
D. multinational
E. domestic

Answer 1

Answer: Multinational strategy

Explanation: Multinational marketing strategy involves making the product available to different markets of the world. In such a strategy the offering company takes into consideration the technological, cultural and regional factors of the nations in which the target market exist.

After taking such factors into consideration, the product offered is customized as per the needs of customers.

Answer 2

Answer:

D. multinational

Explanation:

A multinational strategy can be best defined as a plan, used by international companies, that involves customizing products, promotion, and distribution according to cultural, technological, regional, and national differences.