Let x be the regular price. 74% of the regular, i.e. the discounted price, is
[tex]d=\dfrac{74x}{100}=\dfrac{37x}{50}[/tex]
Since we know that d=703, we have
[tex]\dfrac{37x}{50}=703[/tex]
Multiply both sides by 50
[tex]37x=35150[/tex]
Divide both sides by 37:
[tex]x = \dfrac{35150}{37}=950[/tex]