Answer:
The correct answer is up-market stretch.
Explanation:
- Upwards: Introduce products in its line that covers a market with a higher socioeconomic level.
- Down: Introduce products in its line that covers a market with a lower socioeconomic level.
- Bidirectional: Introduce products that cover market up and down. Example: ipod, they have different versions, ipod shuffle with an affordable price, and ipod touch with higher prices.
- Filling lines: Increase products to existing lines. Example: Coca cola, when he released the version of Coca Cola Zero.
- Modernization of lines: Change the packaging, modernize the products. Example: they can also be cell phones since they constantly have to be modernized.
