Question

When fizzy cola advertises that it will donate a portion of all the proceeds of cola packaged in its olypmic can to the special olympics it is engaging in: quiizlet

Answer 1

Answer: cause related marketing

Explanation: In a cause related marketing strategy, the company implements promotional activities in such a way that it works for the betterment of the society in which the business operates in. It is used by the organisations for corporate social responsibility fulfilling purpose.

These marketing strategies results in image enhancement of the organisation.