Instead of treating mobile commerce and traditional retailing as separate retail channels, the National Retail Federation recommends an integrated strategy called _________________ retailing.

Respuesta :

Answer:

Omni-channel

Explanation:

According to my research on different business strategies, I can say that based on the information provided within the question the integrated strategy being described within the question is called Omni-channel retailing. This is a strategy that emphasizes simultaneous communication between different communication channels and their supporting resources in order to provide a better user experience.

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