A fragmented audience is more diverse than an audience of only one type. Some people may enjoy the content more than others, which provides more opportunity and challenges for marketers.
A fragmented audience is far more varied than a homogenous audience. Some people may love the content more than others, which presents marketers with greater opportunities and problems.
A fragmented audience can be defined as the distribution of the available viewers over an ever-growing number of media choices.
When faced with a growing number of options, the fragmented audience tends to spread among the many media options, giving each one a lesser percentage of the audience.
Hence, with the advancement in technology, varied media options, and distinct fragmented audiences; it's an opportunity and a challenge for the sports and entertainment marketers.
To learn more about the fragmented audience, refer to the link:
https://brainly.com/question/24691459
