Question

Both Nestlé and Cadbury determined that a liquid chocolate confection would be one way to address the issue of India's hot weather. This is an example of: competitive global marketing. differentiated target marketing. product-market decision target benefit marketing. standardized global marketing.

Answer 1

Answer: Product market decision

Explanation: In the product market decision, the company offering the product into the market makes it safe and suitable for the target customer base.

In the given case, nestle and cadbury made the decision regarding the product by taking the climatic conditions of the target market into consideration. Hence, we can conclude that the given case is an example of product market decision.