Answer:
b. CRM
Explanation:
According to my research on the different business and marketing terms used by businesses, I can say that the term being defined by the information provided within the question is CRM (Customer Relationship Management). This is a business approach that focuses on all decisions based on their customers by using data analysis about a customers history to improve business relationship.
I hope this answered your question. If you have any more questions feel free to ask away at Brainly.
