Answer:
The correct answer is b) "Ingredient co-branding"
Explanation:
Ingredient co-branding is a marketing strategy where an ingredient, element or component of the company is branded as a separate entity. In order to add value to the parent company and make their goods and service seem superior to its competitors.
For example: Dell computers utilize a co-branding strategy with Intel processors.
Answer:
The answer is c. Co-branding.
Explanation:
Co-branding or cobranding refers to a marketing strategy that utilizes multiple brand names on the same service or good. It serves as a strategic alliance or a part of it. Another name for it is brand-partnership. It is characterized by branding collaborations that usually involve the brands of two or more different companies; in this case, Betty Hershey's, Taco Bell.
