Question

_______ changes the relationship between buyers and sellers from a monologue to a dialogue in which information is shared to create mutually beneficial exchanges

Answer 1

Answer: Interactive promotion

Explanation: Interactive promotion or advertising is the type of advertising in which the advertiser tries to make a conversation with the customer. This type of advertising is generally done using social media platform and is relatively a new trend in the advertising industry.

Interactive promotion focuses on the participation of the receiver by the means of game or contest etc.