Question

Which of the following statements about blue-ocean strategies is NOT true?a) Blue-ocean strategies view the business universe as consisting of two distinct types of market space.b) Blue-ocean strategies are offensive strategies that involve a preemptive strike to secure an advantageous position in a mature market segment. c) Blue-ocean strategies provide a company with a great opportunity in the short run.d) A blue-ocean market space is untainted by competition and offers wide-open opportunity for profitable and rapid growth if a company can come up with a product offering that allows it to create demand.e) Blue-ocean strategies invent a new market segment that renders existing competitors irrelevant

Answer 1

Answer: Statement B

   

Explanation: Blue ocean strategies can be defined as strategies used by the organisations for the purpose of creating new demand and increasing customer base by entering into a market space that is unexplored by the competitors.

Thus, statement B is incorrect as blue ocean strategies is not used on matured markets but on uncontested and unexplored markets.