Mountain Dew's Dewmocracy promotional campaign - including advertising, events, a Web site and social media efforts designed to engage consumers in brand-related activities - is an example of ________.

This campaign is an example of paid media.
Here, the Mountain Dew is paying the media for its marketing campaign.
These type of marketing campaigns include any advertisements to get the attention of the consumers.
Developing website to get online presence of the product and the company.
Conducting events to engage more customers in the product.
This helps in increasing the brand value and also the revenue for the company.
Now-a-days, Social media plays an important role in everyone's life. The marketing in social media helps to reach the people directly.
Finding the target audience and implementing an appropriate strategy is a very important process in any business.