Question

Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?

Answer 1

Answer:

It is a good idea because it will help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers.

Explanation:

By making the client invest more funds in his ad and improving its quality, there are more chances for such ad to appear upper in a search results' page. This is the best strategy since he/she will attract more costumers and grow his/her business significantly.