Question

A researcher examined newspaper editorials from papers published in major U.S. cities to determine what issues concerned readers. The unit of analysis in these cases are: a) newspaper readers. b) issues that concern readers. c) the newspaper editorials. d) the newspapers. e) the major cities.

Answer 1

Answer:

The answer is c. the newspaper editorials.

Explanation:

The unit of analysis in social research is the entity to be analyzed in the study, it can be individuals, groups, interactions or artifacts. The unit of analysis will be determined by the analysis, in this case the researcher will examine newspaper editorials to determine issues that concern the readers, the unit of analyisis is the newspaper editorial since each editorial will be analyzed and have specific results that will then be compared with the rest of the results from the other newspaper editorials examined.