Answer:
Cost, Demand, etc...
Explanation:
Cost: If you spend too much setting up a businesses that fails, you've wasted tons of time and money.
Demand: Do people need your product or service? Who is your target consumer? If no one wants to buy your product or service, then there is no point i producing it.
(Also can you please rate this answer as brainliest? I need it to level up.)