Question

When Andrea is presenting the new line of Johnson and Johnson products to her clients at CVS, she learns that they are apprehensive about buying more Band-aid products from J & J due to the decline in Band-aid brand sales within the last year. Andrea responds to their concerns by presenting them with the newest form of Band-aid, Band-aid Liquid, and proceeds to show them information about the dramatic increase in Band-aid sales in their test market. Andrea's _____ presentation is consistent with the _____ orientation. Formula selling; Sales Formula selling; Marketing Adaptive selling; Production Adaptive selling; Sales Adaptive selling; Marketing

Answer 1

Answer:

Andrea's marketing presentation is consistent with sales adaptive selling orientation.

Explanation:

The adaptive selling can be described as change in sales behavior according to the situation. This method involves customized presentation catering to the needs of the consumer. Here, Andrea is providing information regarding increase in the sales of band-aid. So, we can say it is sales adaptive selling.

Answer 2

In Andrea's case, it is evident that her marketing presentation technique is consistent with the adaptive selling orientation. It is a technique of product marketing that helps in boosting sales.

What are product marketing techniques?

A product marketing technique is referred as a such a technique where a potential market for the product is oriented in such a way that there are higher chances in increase of sales.

In this technique, new methods and technological advancements of a product are generated in driving and boosting the overall sales of a firm, similar to the technique used by Andrea to marker for her company's band-aids.

Hence, it can be stated that Andrea's marketing presentation is consistent with the adaptive selling orientation.

Learn more about Product Marketing Techniques here:

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