Question

Promotional expenses at the maturity stage of the product life cycle are often designed to __________. convince those who have abandoned the brand to try it again maintain market share create a sense of nostalgia attract more price conscious consumers thwart the growing number of competitors that have entered the market

Answer 1

Answer: statement B is correct.

Explanation: Promotional expenses are those expenses that a company bears to make its product more aware to the consumers. Maturity stage of product life cycle means the product has already been accepted wide spread and is at its peak in respect of sales but will eventually slow down in growth.

Therefore, promotional activities at the maturity stage are done by companies so that the existing customers would not shift their demand to any of other substitute product.