A marketing specialist needed to find a new way of marketing the company's main product to its potential clients. While watching a movie one evening, the marketing specialist saw a scene that gave her inspiration for a new marketing plan. According to the creative process model, which of the following is the next stage in the creative process after such an inspiration?
a. preparation
b. incubation
c. verification
d. insight
e. morphological analysis

There are many steps in the process of creative process model, first one being the preparation where a person first identifies the problem , set his or her targets or goals.

After preparation comes the step of incubation where a person starts researching on the ideas, person will do brainstorming , he or she will continuously try to find out the solution.

After incubation comes the step of illumination , where a person gets an epiphany ( just like in this question marketing specialist gets) about how to structure together his or her plan.

And finally after illumination step comes the step of verification , where a person(marketing specialist in this case) evaluates whether the plan he has made is worth continuing and investing time in, he would changes to his plan if necessary.

WeAreHelping WeAreHelping · Answer 2 · 2020-01-08T17:53:05+01:00

the answer is d. insight

Because through insight, someone will get an idea of what he knows beforehand. Therefore, a marketing specialist must have extensive insight in order to be able to provide interesting ideas for future business development.

Further Explanation

Growing a business is like traveling. So that the trip was not felt, we just enjoy the process of the trip to get to the destination.

Development Stage

At this stage, you just find ideas and initial business concepts. To be able to mature this stage, every businessman must at least conceptualize a business that can answer the following questions:

Does this idea/concept answer the problems and needs in the market?
Will this idea/concept be accepted in the market?
What is the business structure needed to support this idea/concept?
Will this idea/concept benefit me?

The point is to make sure that the ideas/concepts that you have thought of are really needed by the market, are able to be realized by you, and also have a clear monetization (ability to make a profit).

Start-up Stage

At this stage, business is in a critical period. All kinds of stress, anxiety, and uncertainty come together at this stage.

At this stage, you are usually still in the "groping" period and are still trying to validate your ideas/concepts. Not infrequently the cost will be far greater than the budget. Broadly speaking, challenges in this stage include:

Proving that our ideas/concepts can really bring us to profit
Fund Raising or seeking funding
Recruit staff and fill the role vacancy in the organization
Manage sales expectations and manage cash reserves
Build markets, brands, and customer bases

Growth Stage

Challenges that business people usually have at this stage include:

How to "welcome" revenue and customers who are always growing
Manage company operations to be effective and efficient
How to win market competition
How to increase profit volume

Expansion Stage

Some challenges in this stage include:

Increased competition in the market
Thinking about how to acquire competitors
How to achieve vertical integration from the production side

Maturity Stage

At this stage, business is "mature" so that all kinds of forms of growth that were sensational at the growth stage and expansion stage no longer exist. At the maturity stage, business growth tends to be slow but full of stability.

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Details

Grade: College

Subject: Business

Keywords: insight, growth, business