Question

A smartphone manufacturing company uses social media to achieve different business objectives. Match each social media activity of the company to the objective it helps the company achieve.

Answer 1

Explanation:

Following is the correct matching of different social media activities with the objectives of the company.

Releases videos of its new, high tech smartphone manufacturing facility

To give consumers a peek into its operations

Hosts an online sweepstakes and gives the winners an extended warranty on a smartphone model

To increase brand loyalty  

Gives bloggers a new smartphone handset before the model is on the market

To create consumer awareness about a new product

Ask customers to determine their next model using hashtag #NEWMODEL

To allow consumers to be part of product development

Answer 2

• To increase brand loyalty ----> Hosts an online sweepstakes and gives the winners an extended warranty on a smartphone model.
• To give consumers a peek into its operations -----> Releases videos of its new high-tech smartphone manufacturing facility
• To create consumer awareness about a new product ---->gives bloggers a new smartphone handset before the model is on the market
• To allow consumers to be part of product development-----> asks customers to determine their next model using hashtag #NEWMODEL

The use of social media for business

Social media is a very vital tool that is used for the promotion of businesses especially tech savvy products such as smartphones and computer systems. Social media can be used for several reasons such as creating consumer awareness, product development and to increase brand loyalty.

Hence we can conclude that the answers to the questions are as listed above.

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