Answer:
The answer is a mission statement.
Explanation:
A mission statement usually states what a company aims to achieve – what its main goal for existing is. It is commonplace for corporations of any types and size to have this, since it helps the company both in their strategy-making and operational executions. It also helps the company in determining the type of products and services that they would choose to focus on. A mission statement should be clear and realistic, and achievable in the long run.