Answer:
Vertical integration is a strategy where a company controls its suppliers and distributors to control its value.
Explanation:
Vertical integration allows companies to control the process, reduce costs, and improve efficiencies. However, this strategy also has disadvantages, including the significant amounts of capital investment that it requires.
A very good example of vertical integration is Netflix because this company started as a DVD rental company supplying film and TV content, but the company's executive management realized they were able to generate more revenue by changing to original content creation.
